Local SEO providers track a variety of metrics to assess the effectiveness of their strategies and campaigns in improving businesses' online visibility and attracting local customers. Firstly, local SEO providers monitor rankings in local search results to gauge the visibility of businesses' websites and Google My Business (GMB) listings for relevant local keywords. By tracking keyword rankings in specific geographic locations, local SEO providers can assess the impact of their optimization efforts and identify areas for improvement.
Moreover, local SEO providers track website traffic from organic search to measure the volume and quality of visitors coming to businesses' websites from local search queries. By analyzing metrics such as organic sessions, page views, and bounce rates, local SEO providers can evaluate the effectiveness of their content, optimization, and user experience strategies in attracting and engaging local visitors.
Additionally, local SEO providers monitor local search impressions and clicks within Google My Business to understand how often businesses' listings are shown to local users and how many users interact with them. By tracking metrics such as views, clicks, calls, and direction requests, local SEO providers can assess the visibility and engagement of businesses' GMB listings and optimize them for better performance.
Furthermore, local SEO providers track local citation consistency and accuracy across online directories and mapping services to ensure that businesses' NAP (name, address, phone number) information is consistent and up-to-date. By monitoring citation metrics such as number of citations, accuracy score, and authority score, local SEO providers can identify and correct discrepancies that may affect businesses' local search rankings and visibility. Overall, by tracking a combination of rankings, website traffic, GMB engagement, and citation consistency metrics, local SEO providers can measure the success of their efforts and make data-driven decisions to improve businesses' online visibility and attract more local customers.
